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There are dozens of blogging goals, strategies and styles. No two content strategies are the same. But if you ask enough bloggers how they do things (and if it’s working) you’ll see some correlations.

Bloggers who do things a certain way are more likely to report success. There are patterns.

Put these patterns together and you have a set of best practices for blogging. Put those best practices together and you have a fun headline: “The Perfect Blog Post.”

Here are the elements of blogging and content creation that have the strongest correlation with “strong results” as reported by 1,279 bloggers in the 2020 Blogger Survey by Orbit Media.

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